BNPL for business customers
Case study
imoje is a payment gateway created by ING. It allows online payment processing, using methods such as BLIK, Google Pay, Apple Pay or payment cards (credit and debit).
BNPL for business customers
Where did the idea for the service come from?
Imoje’s offer had already included Buy Now Pay Later solutions for individual customers for some time (PayPo and Twisto were the service providers), but still lacked a solution prepared with entrepreneurs in mind and meeting their requirements.
For imoje, PragmaGO’s experience in providing services to the B2B sector proved invaluable, so the companies partnered and decided to jointly create a BNPL solution for business.
The advent of deferred payment financial services has strongly influenced the shape of the e-commerce market and consumers’ habits of using convenient and secure online shopping, but it doesn’t just apply to the B2C segment – businesses expect it too.
Companies experienced in digital operations know that introducing new solutions results in reaching new customers and market areas. What’s more, greater customer convenience has a big impact on company turnover. The ability to integrate imoje with the most popular payment methods, including deferred payment for business from PragmaGO, is a simple way to increase sales. This is because business customers welcome innovative, compelling solutions with open arms.
Kamil Adamski
Merchant Services Director, ING Bank Śląski SA.
Choosing the type of integration
The companies’ cooperation began with a decision on the type of integration – the choice was full integration using APIs. Tasks on PragmaGO’s side included preparing a series of workshops for the imoje sales team. As part of the presentation and training videos, PragmaGO representatives presented the principles of using the service.
The PragmaGO team also prepared promotional materials for imoje merchants and a marketing and PR campaign. It featured numerous media publications.
What is the service provided as part of the integration?
Buy Now Pay Later allows imoje business customers to process payments for purchases made 14, 21, 30, 45 or even 60 days after purchase. The deferred payment made available by PragmaGO reaches up to PLN 100,000.
A customer who takes advantage of the service gets access to a financing limit that they can use to pay for future transactions. It is worth knowing that it costs nothing to maintain the limit – the customer only pays for its use. It is also important that the seller does not bear the risk of financing.
Entrepreneurs who use imoje can choose PragmaGO deferred payment when selecting a payment method when making a purchase for a company.
Benefits for imoje
Competitive advantage
Thanks to the integration, imoje has become the first payment gateway in Poland to support deferred payments for B2B customers.
Reducing the burden
As part of the full integration, the handling of financing shifts to PragmaGO, which relieves the imoje team, allowing the company to focus on service development.
Increase in limits
Using a third-party provider allowed imoje to offer more funds to business customers.
Benefits for merchants
Higher turnover and basket value
With deferred payment, customers are more likely to make larger purchases and return more often to make further purchases.
Immediate payment
Even though the customer uses deferred payment, the money for the transaction is credited to the seller’s account immediately
Fewer abandoned shopping carts
Customers who can use more payment methods are less likely to abandon the purchase process
Benefits for imoje business customers
Quick financing
All you have to do is accept the terms of the agreement via SMS code to trigger the financing.
Free funding limit
It costs nothing to maintain the limit – the customer only pays to use the financing.
Ability to buy at your convenience
An entrepreneur can complete a purchase for the company when the price is most favorable – regardless of whether he has money in his account at the moment.
How does deferred payment work?
You too can offer your customers deferred payment for B2B
Introduce new payment methods that can achieve up to three times the value of your shopping cart.