Deferred payment
and installments for B2B

Case Study

Selly is an e-commerce platform aimed at both entrepreneurs just starting out with online sales and professionals who are looking for a personalized, advanced e-commerce solution.

Deferred payment
and installments for B2B

Cse study Selly

Vendors successfully use Selly not only for B2C sales, but also serve business customers. Entrepreneurs often use online shopping to equip offices, replenish assortments or stock the company with other needed products.

With BNPL, entrepreneurs have constant access to cash – they receive a revolving funding limit that they can use to finance business purchases and maintain liquidity. Selly’s platform wanted to enable its customers to take advantage of deferred payments on favorable terms, so it was looking for a financial partner that would provide an efficient and secure solution specifically designed to meet the needs of B2B customers.

Selly & PragmaGO

The largest provider of BNPL services for B2B in Poland is PragmaGO. Factor has years of experience in implementing BNPL solutions for partners (including Allegro Pay Business service). Selly’s team partnered with PragmaGO, and the fruit of this cooperation was to make two modern financial solutions available to the platform’s customers:

This is an option to spread payments over 3, 6, 9 or 12 monthly installments – all B2B customers can take advantage of it.

Simplicity and convenience

From the very beginning of PragmaGO and Selly’s collaboration, our goal was to offer the most accessible and simple purchasing process for both merchants and end customers. We were able to achieve this by introducing a clear process for merchants.

How to integrate BNPL payments in two steps?

To do this, just install the appropriate plugin available in the library. Then, in the plugin’s settings, the store owner selects the types of payments to be visible to his customers:

Integration of Selly with PragmaGO
when the service is active, all the customer needs to do is add products to the cart and then select company installments or deferred payment
the buyer can also calculate the cost of deferred payment using a simple online calculator:
PragmaGO deferred payment view

Benefits for merchants

The availability of tailored solutions for business customers will make them more likely to return to shop.

Benefits for customers

If you hit on the products or services you need at a great price, but don’t currently have access to cash, BNPL solutions from PragmaGO and Selly come to the rescue.

You too can offer your customers deferred payment for B2B

Introduce new payment methods that can achieve up to three times the value of your shopping cart.