Deferred payment
and installments for B2B
Case Study
Selly is an e-commerce platform aimed at both entrepreneurs just starting out with online sales and professionals who are looking for a personalized, advanced e-commerce solution.
Deferred payment
and installments for B2B
Vendors successfully use Selly not only for B2C sales, but also serve business customers. Entrepreneurs often use online shopping to equip offices, replenish assortments or stock the company with other needed products.
A big problem in corporate purchasing is the need to decide on the right time to buy – but there is a solution so that business customers do not have to hesitate and consider all the “pros” and “cons” – this is deferred payment.
With BNPL, entrepreneurs have constant access to cash – they receive a revolving funding limit that they can use to finance business purchases and maintain liquidity. Selly’s platform wanted to enable its customers to take advantage of deferred payments on favorable terms, so it was looking for a financial partner that would provide an efficient and secure solution specifically designed to meet the needs of B2B customers.
Selly & PragmaGO
The largest provider of BNPL services for B2B in Poland is PragmaGO. Factor has years of experience in implementing BNPL solutions for partners (including Allegro Pay Business service). Selly’s team partnered with PragmaGO, and the fruit of this cooperation was to make two modern financial solutions available to the platform’s customers:
Deferred payment for business
It allows Selly’s business customers to make corporate purchases without immediate payment for the products or services they purchase. The deferral period can be 14, 21, 30, 45 or 60 days.
Installments for business
This is an option to spread payments over 3, 6, 9 or 12 monthly installments – all B2B customers can take advantage of it.
Simplicity and convenience
From the very beginning of PragmaGO and Selly’s collaboration, our goal was to offer the most accessible and simple purchasing process for both merchants and end customers. We were able to achieve this by introducing a clear process for merchants.
How to integrate BNPL payments in two steps?
To do this, just install the appropriate plugin available in the library. Then, in the plugin’s settings, the store owner selects the types of payments to be visible to his customers:
Benefits for merchants
Higher average basket value and fewer abandoned baskets
Entrepreneurs who store at your store using deferred payment are more likely to spend more money and buy more often due to greater flexibility.
Increase customer loyalty
The availability of tailored solutions for business customers will make them more likely to return to shop.
Competitive advantage
Offering additional forms of payment will attract customers who care about a wide range of choices, including small businesses.
Immediate payment
Even when a customer pays for an order in installments or uses deferred payment, the funds will hit your account right away, so you won’t lose cash flow.
Benefits for customers
Choice of repayment period
You don’t have to worry about liquidity, because you can repay the commitment at your convenience on the date of your choice.
Ability to buy goods at the best price
If you hit on the products or services you need at a great price, but don’t currently have access to cash, BNPL solutions from PragmaGO and Selly come to the rescue.
Intuitive buying process
Everything is done online, and the choice of deferred payment or installments for business comes down to one click
You too can offer your customers deferred payment for B2B
Introduce new payment methods that can achieve up to three times the value of your shopping cart.