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How to increase sales on allegro?

Selling on allegro.pl is one of the most popular ways to run an online store in Poland. Just setting up an account takes a few moments, and the seller doesn’t need any specialized software or tools to start selling products. Not surprisingly, many companies start by running an account on allegro, and even as stores grow and mature to create their own stores, they often don’t give up selling through allegro.pl. However, one of the most pressing issues is how to increase sales on allegro and how to stand out in the crowd of other stores? We have several ways to do it!
Read our guide to find out:

Way one: take the time to set up your Allegro account


Choosing a company account is standard for Allegro sales, but it is worth mentioning – a private account on Allegro also allows you to sell, but only through Allegro Locally. What’s more, Allegro’s business account gives you the opportunity to become a Super Seller, and also includes an invoice account or allows you to display the trader’s data next to the listing description.

Way two: make sure your offers are attractively presented


When you put up a listing, you need to describe it as best as possible in 50 characters, because that’s the character limit for the title. Make sure to include key information, such as the product title or name and the manufacturer’s name, and if there is enough space, other data, such as the material or weight of the product (if applicable).

Auction thumbnails are a separate issue – many sellers simply use product photos provided by the manufacturer. Some, however, choose to create their own template to set their offerings apart from the rest. In the era of combined listings on Allegro, it doesn’t matter much, but it certainly doesn’t hurt.

Once they get to the offer, a potential customer will look for elements that will convince them to buy, so it’s important to give them plenty of reasons to do so. When creating an offer to sell a product on Allegro, remember:

Way three: consider creating a single account for each type of product


Conducting sales from several accounts at the same time is not unheard of on Allegro, let alone against the rules, but it has its drawbacks. If a customer is looking for several different products, it can be an added advantage for him to take advantage of free shipping with one package from one seller. Since the introduction of the Allegro Smart service, this has much less significance, but it can still be important to a potential customer.

Also consider that organizing the work of an online store combined with the need to operate on multiple accounts at the same time is a slightly more difficult task, which requires the use of appropriate software for managing multiple accounts simultaneously.

Way four: provide quality customer service


However, reviews are not everything – one of the important features of Allegro is the ability to open a chat with the seller. In this way, the buyer can pass questions about the order placed, make a complaint or contact on any other matter. Allegro measures the frequency of responses, so if you leave customers’ questions unanswered or respond after a few days, your account rating will drop.

Commitment to customer service brings another tangible benefit – it is one of the conditions for receiving the Super Seller label on Allegro. More details in the next section.

Way five: use Allegro tools


Allegro Ads

Super Seller

Allegro Smart

Allegro Coins

Way six: offer deferred payment


First: it’s an attractive solution for customers – the ability to pay at a later date gives your store’s customers more options. They can make purchases even if they currently have no spare funds and their liquidity is not at risk. In the case of financing purchases through Allegro Pay Business, the entrepreneur does not have to wait long for a decision – this one is made within minutes.

Second: whether the customer takes advantage of deferred payment or not, your company still gets the money right away. PragmaGO (provider of the Allegro Pay Business service) sends a transfer to the seller’s account right after the order is placed.

Summary


We suggest you start by looking at your account configuration and then consider whether you have the time, resources and need to manage several Allegro accounts. Whatever you choose, remember that taking care of your customers can be crucial in the long run. Pay attention to fast shipping, professional handling of returns and complaints, and building customer trust through quality sales.

Also, remember to constantly analyze your competition and optimize your listings to stay competitive in the dynamic Allegro marketplace. Use price monitoring and process automation tools to effectively manage your sales.

By following these tips and systematically working on the quality of your listing, you are sure to see how to effectively sell on Allegro and increase your sales on this platform. Good luck in growing your business on Allegro!

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