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Own online store or marketplace? Learn the pros and cons of both solutions

Selling is the main goal of any store and most businesses in general. However, in order to lead to a sale, you need to make it as easy as possible for customers to move through the stages of the sales funnel – from presenting yourself to potential buyers to completing the transaction. One way to help achieve this goal is to use landing pages.
Read our guide to find out:

E-commerce in Poland – consumer habits


What is a marketplace?


Other examples of marketplaces operating in Poland: Empik, Amazon, AliExpress, Temu, OLX.

How do sales platforms work?


What do you gain and what do you lose by selling on the marketplace?


Quick, convenient start

…and few personalization options.

Low costs

… but only by way of introduction.

Access to an unreachable customer base

…and huge competition.

How does setting up your own store compare in this comparison?


A domain and your own website, or perhaps an e-commerce platform?

Marketing in-house

Create your independence

The commission? I don’t know

Build a personal brand

Is there an objectively better solution?


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