Way one: take the time to set up your Allegro account
If you are setting up a new Allegro account, think carefully about the login you will use. The task will be made easier if your store already has a name. If you haven’t already, make sure your new login won’t be problematic in the future.
Choosing a corporate account is standard, but it is worth mentioning – a private account on allegro also allows you to sell, but only through Allegro Locally. What’s more, Allegro’s business account gives you the opportunity to become a Super Seller, and also includes an invoice account or allows you to display the trader’s data next to the listing description.
Way two: make sure your offers are attractively presented
When selling on allegro.co.uk, you are always competing with other listings that will display to potential customers simultaneously. How do you encourage them to click on yours? The listing title and thumbnail are key.
When you put up a listing, you need to describe it as best as possible in 50 characters, because that’s the character limit for the title. Make sure to include key information, such as the product title or name and the manufacturer’s name, and if there is enough space, other data, such as the material or weight of the product (if applicable).
Thumbnails are a separate issue – many vendors simply use photos or graphics provided by the manufacturer. However, some choose to create their own template to differentiate their offerings from the rest. In the era of combined bids on allegro, this does not matter much, but it certainly does not hurt.
Once they get to the offer, a potential customer will look for elements that will convince them to buy, so it’s important to give them plenty of reasons to do so. When creating an offer to sell a product on Allegro, remember:
- precise description – make sure the description is understandable and leaves no doubt. Wanting to catch a customer in a mistaken purchase is a tactic that only works for very short distances. The description should be written to include the benefits the purchase will bring to the customer. So don’t just focus on product features.
- professional photos – a well-presented offer must have professional photos. You can, of course, use the manufacturer’s photos, but enriching your offerings with original photographs can significantly increase buyer engagement.
- distinctive elements – consistent visual identification of the offer is a good practice that will allow customers to recognize the other auctions of your store among the multitude of offers of other stores.
Way three: consider creating a single account for each type of product
Many stores on allegro sell tens of thousands of products in hundreds of categories. This gives the impression of entering a huge market, so the customer experience is similar. If you decide to create one allegro account for one type of product, it will be easier to convince customers who are looking for specialists in a particular field.
Conducting sales from several accounts at the same time is not unheard of on allegro, let alone against the rules, but it has its drawbacks. If a customer is looking for several different products, it can be an added advantage for him to take advantage of free shipping with one package from one seller. Since the introduction of the Allegro Smart service, this has much less significance, but it can still be important to a potential customer.
Also consider that organizing the work of an online store combined with the need to operate on multiple accounts at the same time is a slightly more difficult task, which requires the use of appropriate software for managing multiple accounts simultaneously.
Way four: provide quality customer service
Taking care of the customer at every stage of the transaction (as well as after it is completed) is a universal technique that applies not only on Allegro. However, the seller feedback system is an integral part of the service, and while it is not as crucial in 2023 as in previous years, it should not be underestimated.
However, reviews are not everything – one of the important features of Allegro is the ability to open a chat with the seller. In this way, the buyer can pass questions about the order placed, make a complaint or contact on any other matter. Allegro measures the frequency of responses, so if you leave customers’ questions unanswered or respond after a few days, your account rating will drop.
Involvement in the customer experience brings another tangible benefit – it is one of the conditions for receiving the Super Seller label on Allegro. More details in the next section.
Way five: use Allegro tools
Allegro is an e-commerce platform that has changed beyond recognition over the years (it has been operating since 1999!). The tools it offered to sellers were also changing. Nowadays, those who run stores on the Allegro platform can use a number of tools to make their offerings more attractive, thus increasing the chance of sales.
Allegro Ads
This is nothing more than Allegro’s advertising platform. With this tool you can show your offers to a wider audience. Using Allegro Ads costs money, but in return it allows you to display listings not only at the top or bottom of the product search view, but also on the homepage or category pages.
Super Seller
For years, the Super Seller label has been a hallmark for those retailers who achieve a high rate of positive reviews, regularly display products and take care of customers. The terms and conditions of the program are set out clearly on the allegro.pl website, and while meeting them requires a bit of work, it is a game worth the candle.
Allegro Smart
The Allegro Smart program allows consumers to enjoy free delivery of products to Parcel Machines and Allegro OneBox points (for purchases over PLN 45) and by courier (for purchases over PLN 65). Joining this program is almost a guarantee of profit for the seller – Allegro customers often first check if the seller offers the possibility of using Allegro Smart, and only later check if it has products they are interested in.
Allegro Coins
Customers can collect coins and then use them to pay less for purchases on Allegro. Add Coins to your account to allow your customers to collect Coins, thus making your offer more attractive.
Way six: offer deferred payment
If your customers are often entrepreneurs, they can take advantage of PragmaGO’s deferred payment with Allegro, or Allegro Pay Business. This option is available by default, but you can disable it in the settings of your merchant account, under the “Deferred payment for companies” tab. Why leave it up to business customers to pay at a later date? There are several reasons for this:
First: it’s an attractive solution for customers – the ability to pay at a later date gives your store’s customers more options. They can make purchases even if they currently have no spare funds and their liquidity is not at risk. In the case of financing purchases through Allegro Pay Business, the entrepreneur does not have to wait long for a decision – this one is made within minutes.
Second: whether the customer takes advantage of deferred payment or not, your company still gets the money right away. PragmaGO (provider of the Allegro Pay Business service) sends a transfer to the seller’s account right after the order is placed.
Deferred payment in Allegro is a classic example of a win-win situation, i.e. circumstances in which each side wins – the customer gains more flexible purchasing options and the seller gains a more attractive offer.
Summary
The techniques outlined above are an excellent starting point when the goal is to increase sales on Allegro. Don’t worry that it may be difficult to put all six tips into practice. Pick one and focus on it.
We suggest you start by looking at your account configuration and then consider whether you have the time, resources and need to manage several Allegro accounts. Whatever you choose, remember that it is the fourth point – that of taking care of the customer – that can be crucial in the long run. Good luck!
